The freemium business model has taken the video game world by storm and generated billions of dollars in the process. At first glance, this model seems user-friendly. This literature review will assess many aspects of this business design to prove it is not by using operant conditioning theory, expert's critical analysis of the business design, and empirical study results that reveal addiction potential. This model also promotes player information collection to create targeted ads. Considering these game's primary target demographic is adolescents, saving and selling their information is predatory monetization, raising privacy concerns. After recognizing these principles at work, the next step is advocating for regulations to restrain and make the freemium model more transparent and safe. This will prevent young children from creating harmful habits during a vulnerable stage of development.